The main objective of the fair, which will be open to the public, is to promote sustainable innovation in industry by connecting European startups supported by the project with investors, strategic partners, representatives from the industrial sector, and other innovators. Technological solutions, products, and services from 30 European companies will be showcased, with a focus on generating positive social and environmental impact through the circular economy. In addition to the exhibition area, the event will feature pitch sessions, thematic presentations, and B2B matchmaking meetings, fostering collaboration and the development of strategic partnerships among various actors in the ecosystem.